Embrace the SANUK Brandifesto

Welcome to the world of Sanuk, an unconventional brand on a fun, comfy, inventive quest to make your feet smile and put a grin on your chin. In 1997 our founder Jeff Kelley started out with one simple goal: to make people smile....and pass it on. From our Furreal flip flop, to the Yoga Sling, to the Sidewalk Surfer or anything we dream in-between—it has to be fun. Sanuk actually means fun in Thai, and we try to infuse that smiling feeling into everything we do. Our mission is to be the outfitter for the journey to your happy place. So come on and chill with us. In the world of Sanuk, smiles are always wider and the grass is always greener… every step of the way to your happy place.

Amarin Cannon